accurate colors and clear images without any distortion
Here are measurements of Korean G2 F-320K display that
What I see in those measurement is a different story that what the manufacturer states.
Some diagram interpretation:
CIE gamut and saturation view:
First thing, gamut is a bit larger than sRGB standard with green reaching further, on y axis mostly which means maximum green will be a tad more intense, it's not too bad and as-is will probably just look nice.
However if you look at the saturation, something is happening here:
Green and Blue channels mostly are extremely compressed.
As a result, green at 75% saturation is above sRGB standard coordinates, blue at 75% saturation is not much different from 100% blue.
Cyan gets the same treatment as green and blue.
Red saturation is less compressed, LG was more careful here as it's easy to make people's face look red so people identify this as over-saturated colors immediately.
Gamma and Luminance curves:
Gamma constantly above 2.2 which is the usual calibration target, and about average of sRGB standard.
Average gamma value ends up at 2.46, with an actual contrast ratio of 1097:1 (dynamic contrast neutered)
What does that means? You can see the result in Luminance diagram: the image looks artificially too dark.
It's not that bad when you're in dark viewing conditions, but kinda extreme for a smartphone you will use also in bright viewing conditions: making some things hard to see.
Making the image darker also automatically increase color saturation.
White point temperature:
It seems LG chose D75 illuminant here as target (7500K) even if a spectro would be required to give a perfectly accurate reading.
My conclusion here is clear:
LG say what people and the press want to hear: "accurate colors" but does something else.
They're also surfing on the urban legend stating that IPS displays have accurate colors, bashing their Samsung in the process (which is well deserved on some aspects). Yet aren't they're trying to mimic them at the same time?
Both selective color saturation increase and gamma and darker response curve are here to make the image pop regardless of color accuracy.
Those two elements seem like an attempt to make this IPS display look like an AMOLED panel, or at least a "vibrant display".
It might look good to some buyers but please, LG, don't state you're calibrating your display for accurate colors […] without distortion while you're applying processing with a very specific agenda, that has nothing to do with color accuracy.
Will the non-Korean G2 have displays that are targeting color accuracy?
We'll know that in a couple days.